With a portfolio of preferred brands in the best developed and emerging markets,
our talented people are focused on delivering Great Hotels Guests Love and executing a clear
set of priorities to achieve our Vision of becoming one of the great companies of the world...
'Where we compete'
'How we win'
Growing our core business in the largest
markets where scale really counts, and also in
key global gateway cities and resort destinations
Profitable market share
Seeking opportunities to leverage our scale in new business areas
With a portfolio of great brands, in the best developed and emerging markets, we are using our size, scale, people and expertise to realise our Vision of becoming one of the world's great companies. This strategy is measured by a series of key performance indicators around 'Where we compete' and 'How we win'.
IHG's strategy has ensured that we remain the largest hotel company in the world, by number of rooms. By grounding our operations and growth in Great Hotels Guests Love, we use elements of our strategy, such as the business model of thirdparty ownership, to grow faster than our global competitors.