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Priority Club Rewards

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Priority Club Rewards, the worlds first and largest hotel loyalty programme in the industry, offers a number of benefits to frequent travellers and a wide group of properties for guests to choose from. Priority Club Rewards offers members a large collection of programme rewards*, including free hotel nights, frequent flyer miles for over 40 airlines worldwide, exclusive wines, store vouchers and special activities.

So what exactly do you get?

There are three levels of membership: Club, Gold Elite and Platinum Elite. Unlike any other hotel loyalty programme, we offer our members unparalleled levels of freedom and choice, making our Any Hotel, Anywhere scheme a real industry first. Whether it's a family holiday in an apartment in the Med, a romantic break in a boutique hotel in New York or an all inclusive resort in the Caribbean, the introduction of Any Hotel, Anywhere means that Priority Club Rewards members have the freedom to choose where they redeem their points.

Member Benefits

Club

Stay up to 14 nights in a calendar year

  • Points that never expire
  • No blackout dates for Reward Nights
  • Collect Points, Miles or Other Partner Credits
  • Extended check-out until 2 p.m. based upon availability
  • Weekday Newspaper
  • Transfer points between member accounts

Gold Elite

Stay 15-49 nights or earn 20,000 points in a calendar year

Receive all Club benefits, plus:

  • Priority Check-in™ on guaranteed reservations
  • 10% bonus on base points
  • Exclusive Gold Customer Service Phone Number

Platinum Elite

Stay 50 or more nights or earn 60,000 points in a calendar year

Receive all Club benefits plus:

  • Priority Check-in on guaranteed reservations
  • Complimentary room upgrades (Subject to availability)
  • Guaranteed room availability (72 hours in advance)
  • 50% bonus on base points
  • Access to exclusive Platinum Elite Phone Number

Join Priority Club Rewards

 

Our history

1983

Priority Club Rewards (PCR) - the first hotel loyalty programme is launched

2000

PCR launches the industry's first online awards catalogue at www.priorityclub.com

2004

PCR wins six Freddie Awards, the most prestigious consumer-generated awards in the travel industry.

2004

PCR becomes the world's larges hotel loyalty programme

2004

PCR launches Japanese and Italian language websites adding to the already available Chinese, English, French, German, and Spanish website versions

2005

PCR wins six Freddie Awards for the second year running

2005

PCR wins Global Traveller Award for 'Best Hotel Rewards Program'

2006

PCR launches 'Any Hotel, Anywhere' card in the Americas

2006

PCR expands the industry-leading Priority Club® Regards 'Any Hotel, Anywhere' reward to members in the UK and Euro-zone countries as of September

2007

PCR named 'Hotel Program of the Year' (Americas) for the second consecutive year at the 19th Annual Freddie Awards and 'Best Hotel Loyalty Program in the World' by readers of Global Traveler Magazine, also for the second year running

2007

PCR expands 'Any Hotel, Anywhere' rewards to members in Mexico and introduces Priority Club Meeting Rewards program across all seven brands in the Americas.

2008

Priority Club Rewards named Best Hotel Loyalty Program by readers of Business Traveler magazine and Best Hotel Loyalty Program in the World by readers of Global Traveler magazine – for the third consecutive year.

2008

PCR welcomes its one millionth member in Greater China, and is named Best Hotel Loyalty Programme at the China Hotel Starlight Awards.

2008

PCR voted best hotel loyalty programme by readers of Business Traveller Middle East.

2008

PCR celebrates its 25th anniversary.

Did you know?

  • In the past four years Priority Club Rewards members have recorded more than 115 million nights away from home at IHG hotels, the collective equivalent of 315,068 years on the road.
  • Members have redeemed 50 billion points worth more than US$340 million over the past four years.

 
Figures as at 30 June 2009

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Last updated 26 August 2009