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Priority Club Rewards, the worlds first and largest hotel loyalty programme in the industry, offers a number of benefits to frequent travellers and a wide group of properties for guests to choose from. Priority Club Rewards offers members a large collection of programme rewards*, including Reward Nights, Flights Anywhere™, Hotels Anywhere, merchandise, gift cards and special activities.
There are three levels of membership: Club, Gold Elite and Platinum Elite. Unlike any other hotel loyalty programme, we offer our members unparalleled levels of freedom and choice, making our Hotels Anywhere scheme a real industry first. Whether it's a family holiday in an apartment in the Med, a romantic break in a boutique hotel in New York or an all inclusive resort in the Caribbean, the introduction of Hotels Anywhere means that Priority Club Rewards members have the freedom to choose where they redeem their points.
Stay up to 14 nights in a calendar year
- Points that never ever expire
- No blackout dates for Reward Nights
- Collect Points, Miles or Other Partner Credits
- Extended check-out until 2 p.m. based upon availability
- Transfer points between member accounts
Stay 15-49 nights or earn 20,000 points in a calendar year
Receive all Club benefits, plus:
- Priority Check-in™ on guaranteed reservations
- 10% bonus on base points
- Exclusive Gold Customer Service Phone Number
Stay 50 or more nights or earn 60,000 points in a calendar year
Receive all Club benefits plus:
- Priority Check-in on guaranteed reservations
- Complimentary room upgrades (Subject to availability)
- Guaranteed room availability (72 hours in advance)
- 50% bonus on base points
- Access to exclusive Platinum Elite Phone Number
Join Priority Club Rewards
IHG® Rewards Club
IHG announces the renaming of Priority Club Rewards to IHG® Rewards Club in July, as well as being the first in the industry to offer free internet to loyalty members.
View further details on IHG® Rewards Club
View further details on IHG® Rewards Club
IHG® Rewards Club factsheet (PDF 0.41 Mb)
Priority Club Rewards (PCR) - the first hotel loyalty programme is launched
PCR launches the industry's first online awards catalogue at www.priorityclub.com
PCR wins six Freddie Awards, the most prestigious consumer-generated awards in the travel industry.
PCR becomes the world's larges hotel loyalty programme
PCR launches Japanese and Italian language websites adding to the already available Chinese, English, French,
German, and Spanish website versions
PCR wins six Freddie Awards for the second year running
PCR wins Global Traveller Award for 'Best Hotel Rewards Program'
PCR launches 'Any Hotel, Anywhere' card in the Americas
PCR expands the industry-leading Priority Club® Regards 'Any Hotel, Anywhere' reward to members in the UK and Euro-zone countries as of September
PCR named 'Hotel Program of the Year' (Americas) for the second consecutive year at the 19th Annual Freddie Awards and 'Best
Hotel Loyalty Program in the World' by readers of Global Traveler Magazine, also for the second year running
PCR expands 'Any Hotel, Anywhere' rewards to members in Mexico and introduces Priority Club Meeting Rewards
program across all seven brands in the Americas.
Priority Club Rewards named Best Hotel Loyalty Program by readers of
Business Traveler magazine and Best Hotel Loyalty Program in the World
by readers of Global Traveler magazine – for the third consecutive year.
PCR welcomes its one millionth member in Greater China, and is named
Best Hotel Loyalty Programme at the China Hotel Starlight Awards.
PCR voted best hotel loyalty programme by readers of Business Traveller Middle East.
PCR celebrates its 25th anniversary.
For the fifth year in a row, Global Traveler Magazine names Priority Club Rewards the Best Hotel Rewards Program in the World.
Readers of Business Traveler Magazine vote PCR the Best Hotel Loyalty Program for the third year in a row.
Global Traveler magazine awards Priority Club Rewards as the Best Hotel Rewards Program in the World for the sixth consecutive year.
Business Traveler magazine names PCR Best Hotel Loyalty for the fourth year running.
Frequent Traveler magazine awards PCR: Program of the Year, Best Promotion for Redemption - PointBreaks (Middle East, Asia and Oceania), Best Redemption Ability (Middle East, Asia and Oceania) and Best Promotion for Earning.
Did you know?
- PCR has over 73 million members
- More than 500,000 people join every month
- During 2008-2010, Priority Club members spent more than 150 Million nights away from home in our hotels - that's over 400 thousand years on the road
- Members have redeemed more than 140 billion points during 2008-2010
Figures as at 31 December 2012